Nov 1, 2011

Dallas Market Center Presents “Digital Day”

Dallas Market Center, the world’s most complete wholesale marketplace, today announced that it will host “Digital Day,” a full day of educational seminars led by digital marketing experts, during the Dallas Total Home & Gift Market being held January 18-24, 2012. Classes will be conducted in the Internet Lounge, World Trade Center 1-147A on Friday, January 20.

The day will provide attendees with expert advice from SnapRetail and Constant Contact® on how to expand their digital footprint via social media, email marketing, search-engine optimization and more. “As we continue to invest in our own social marketing, we want to empower retailers to do the same,” said Jane R. Robertson, EVP of marketing, Dallas Market Center. “Digital Day will benefit buyers who are looking to increase the online presence of their business.”

An array of classes will be held for audiences at all levels of expertise. Each mini-session will include a question and answer portion so attendees will receive personalized attention for their specific needs. Constant Contact® helps small businesses connect with their customers with easy and affordable email marketing, online surveys and event marketing tools. SnapRetail, recently recognized by Entrepreneur as one of America’s 100 Brilliant Companies, makes it easy for independent retailers to market their stores, increase sales and compete with larger retailers.

Highlights of the mini-seminars include: 
•”Five Tips for Effective Marketing on Facebook” at 9 a.m.; “Case Studies: Retailer Successes Using Social Media” at 10 a.m.; and “Taking on Twitter, One Post at a Time” at 11 a.m. presented by Crystal Vilkaitis, director of social media at SnapRetail
•”The Power of Email Marketing” at 1 p.m. and “Getting Started with Email Marketing” at 2 p.m. presented by Julie Niehoff, senior regional development director at Constant Contact®

For more information visit the Dallas Market Center website. Also, to keep up-to-date on Market information visit Dallas Market Center on Facebook and Twitter.

Make plans now to attend the Dallas Total Home & Gift Market, January, 18-24, 2012. Attendees may contact Dallas Market Center’s in-house travel agency, Market Travel®, for substantial travel and hotel discounts by calling 1-800-DAL-MKTS

About Dallas Market Center
Founded in 1957, Dallas Market Center is the world’s most complete wholesale marketplace. Within its marketplace of more than five million square feet, retailers from around the globe source products ranging from home furnishings, gifts, decorative accessories and lighting to textiles, fashion accessories and men’s, western, women’s and children’s apparel. With more than 50 markets each year attended by more than 200,000 retail buyers from all 50 states and 78 countries, Dallas Market Center offers hundreds of events and seminars geared toward helping retailers expand business and increase profits. As a result, more than $8 billion in estimated wholesale transactions are conducted annually within the Dallas Market Center complex. The Dallas Market Center website is available at www.dallasmarketcenter.com.