DaySpring Expands Recordable Storybook Collection
Just in time for the holidays, DaySpring, the world’s largest Christian-message product provider, expanded its best-selling Recordable Storybook Collection to include three new titles. With the addition of one Christmas-themed and two everyday titles, DaySpring offers these Christian Recordable Storybooks in addition to the largely popular Hallmark collection.
Added this fall, new titles to the collection include: I Love You Head to Toe, God’s Christmas Promise, and All Day Long with Jesus. A Christmas favorite, God’s Christmas Promise tells the birth story of Jesus in a page-turning format that engages children and reminds them of the real reason for the season. Now grandparents everywhere can read to their grandchildren, even when they can’t be there.
The first title of the collection, Bedtime Prayers and Promises, introduced in March of this year, quickly became a best seller in Parable Christian Stores. Now, all four titles, which aim to encourage children of all ages, are available for purchase at Christian retail stores and online.
Through voice-save technology, the familiar voice of a loved one helps bring biblical truths to life in a reassuring way for children. As the young reader or pre-reader turns each page, the recorded voice “reads” the text of the story. The recorded story can be preserved and enjoyed for generations to come through the use of replaceable batteries.
The Recordable Storybook technology was first released by Hallmark and aggressively supported by a national television advertising campaign. DaySpring, a subsidiary of Hallmark, believes its collection of Recordable Storybooks will fill a unique niche for Christian consumers, especially during this Christmas season.
The complete Recordable Storybook Collection, including the new Christmas title God’s Christmas Promise, is available at Christian retail stores and online at DaySpring.com for $29.95.
About DaySpring:
DaySpring®, the world’s largest Christian-message product provider, was founded in 1971 with a single Christmas card. Today DaySpring offers more than 6,000 products—from greeting cards to home décor, specialty gifts to children’s movies. In 1999, DaySpring was acquired by Hallmark Cards, Inc. DaySpring products are sold in Christian retail outlets, mass retail stores, card and gift shops and other outlets in the United States and 60 foreign countries. DaySpring is based in Siloam Springs, Ark., and employs a staff of more than 275 people.
