DEMDACO announces partnership with OneCoast
DEMDACO, the Leawood, Kansas-based wholesale distribution firm specializing in gift and home décor products, has entered into a strategic partnership with OneCoast, the nationwide sales and marketing company.
Effective Jan. 1, 2016 OneCoast will create a new sales division that will be exclusively dedicated to selling DEMDACO product. It is important to clarify that this will not be an acquisition or merger of the two companies. OneCoast has a strong reputation as a Sales and Marketing Services organization and will bring its expertise to representing DEMDACO’s product to independent retailers throughout the gift industry. OneCoast will focus on further developing the independent and specialty retail channel for DEMDACO in the U.S. and Caribbean.
“In today’s progressive business environment, it makes sense to align ourselves with strong business partners that enhance DEMDACO’s strengths and provide future growth opportunities for our customers, colleagues and our business.” said Lance Hart, President of DEMDACO. “Our hope is that our entire sales force will choose to become employees of OneCoast. We are very proud of the team and believe their experience combined with the talents and skills of OneCoast will be a good combination.”
The partnership with OneCoast will enable DEMDACO to further focus on product development, category and product diversification, Key and International sales, while OneCoast focuses on its core competency of nation-wide sales and marketing to the independent retailers.
DEMDACO’s retailers will continue to enjoy the same great relationships with their existing DEMDACO Account Executive and receive exceptional customer care service from both companies.
Beginning in January 2016, in addition to the sixth-floor DEMDACO showroom at AmericasMart in Atlanta, DEMDACO will test an 18th floor brand presence within the OneCoast showroom. DEMDACO will also continue to maintain their showrooms in Dallas, Las Vegas and Denver.
Retailers will continue to find DEMDACO product online at DEMDACOretailers.com and coming soon at onecoast.com.
For more information on OneCoast, visit www.onecoast.com.