Jun 4, 2007

Dogeared Jewels & Gifts Launches Latest Trend Collection at May Market

Los Angeles, CA – Dogeared, a trendsetting brand that creates handcrafted jewels and gifts in Los Angeles, previewed their latest line at the New York Accessories Circuit & Intermezzo, to great success. Significant summer trends highlight natural beauty, a casual comfortable and California-inspired attitude, layers of handcrafted jewelry, and the inspiration and power of nature.

Dogeared’s new Seeds Collection epitomizes these trends and received great reviews from attendees. These new necklaces are “fun sized” and come in 3″ by 2″ gift boxes. The seed charms are all under º” and come in sterling and gold dipped on one-mm ball chains that are made in Rhode Island exclusively for Dogeared.

“We have been inspired by our customers, who have shared with us how they collect Dogeared pieces, then mix them up and layer them,” comments designer and founder Marcia Maizel-Clarke. “Since I don’t do matching – and I tend to design what I want to wear – this was fantastic feedback. We are now designing different size charms, different lengths of necklaces and using new materials. Together, this is bringing new movement to the line, allowing our customer to express their unique sense of style.”

Another highlight is the new, nature-inspired Raw Collection. “The pieces in this collection epitomize what is important to Dogeared,” continues Maizel-Clarke, “We have always created pieces that were not slick and synthetic, but natural and raw. We wanted to represent the essence of the natural world. We have mixed hand-cast nuggets, rocks, and coral branches with deerskin straps, brass mixed-bead chains, and gold and sterling ball chains. The results are a warm, earthy, and sensual collection.”

Dogeared was founded on the magical power of words, charms and wishes, and they carried this concept into the creation of the perfect, complete gift. Dogeared pieces are often presented in a custom gift box or bag and with a printed message that can be warm and fuzzy, passionate and inspirational, or celebratory and fun. The newest additions to the collection are no exception. For example, the language on the card for Rock provides a message of strength and celebration.

ROCK

Stones represent strength and reliability

They can be shaped into everything from

Fortresses to tiny sculptures.Wear your rock as a reminder

To celebrate your own

Strength and versatility.

Other standouts at market were the new beaded Karma necklaces, with green jade, turquoise or carnelian beads that add a glamorous and slightly more formal touch to this favorite. Fun and trendy wood bead bracelets, in ebony, ivory and teak, feature hanging charms that give a casual look and are perfect for summer layering. Jewelry for the home, in the form of House Blessings, has expanded and now includes peace symbols, skulls, a four leaf clover and a fleur di lis, giving more ways to add some mystical charm to any environment.

After many requests from retailers and customers alike, Dogeared has designed a complete line of earrings on posts, hoops, and hand-cast wires. This ancient form of adornment is given a new take with freshwater pearls wrapped in hand-cast sterling or gold-dipped wire, Karma hoop earrings, and new and favorite Dogeared charms, including bees, chicks, starfish and hummingbirds, on hand-cast wires. For those with more than two ear piercings, sterling silver and 10kt gold post earrings can be mixed with the wire earrings to create an endless variety of looks and expressions.

Dogeared Jewels & Gifts’ expanded collection captures the trend of unique, nature inspired pieces that have a style and a meaning that will never be out-of-date. Retail prices will range from $25 to $225.

Dogeared Jewels & Gifts

When designer Marcia Maizel-Clarke recognized the need for jewelry that speaks, she founded Dogeared Jewels & Gifts in 1991 and created the original word-jewelry and charms. The response to these and the success of the Make a Wish necklace gave birth to a family of products that capture the magic of words, symbols, wishes and dreams. Her unique, custom-cast jewels are regularly featured in fashion, lifestyle, and celebrity publications, in films and in television shows. Dogeared is sold by trendsetting retailers around the world, including Fred Segal, Sundance, Intuition, and Red Envelope. All Dogeared products are handcrafted in Los Angeles. Please visit dogeared.com for Dogeared’s online flagship store, and dogearedwholesale.com for wholesale information.