Dec 19, 2011

Douglas Company Launches Tatty Teddy Line for the US

Tatty Teddy™, the adorable gray teddy bear with a cute blue nose is making his way from the UK to the US by way of Douglas Company. The soft toy maker and lifestyle gift creator signed a licensing agreement with Carte Blanche Greetings Ltd. earlier this year, and now the product line is ready to make its debut at major Winter Gift and Toy Shows.

Tatty Teddy is the endearing character behind the bestselling Me to You brand, created by Carte Blanche in 1995.

Douglas will introduce Tatty Teddy™ with three distinct everyday collections: the Birthday Collection, the Love and Friendship Collection, the Get Well and Encouragement Collection.

Tatty Teddy™ ranges in size from 6″ to 12″. He has ultra-soft, long gray hair and a signature blue nose. Tatty Teddy™ offers heartfelt warmth and happiness with greetings of all kinds, from a Happy Birthday wish to welcoming home a new baby or sending out bunches of love. Each sentiment is represented with a plush accessory. For example, the Happy Birthday bear with gift box shows an 8″ sitting Tatty Teddy™ holding a pink polka dot gift box that actually opens to add a gift card or something special, while the 9″ standing Get Well bear with sunflower holds an intricately embroidered plush sunflower with the words “Get Well” spelled out. There are seven bears in each of the initial collections adding up to 23 new styles in all. There is even a 12″ overly floppy Tatty Teddy™ designed specifically for snuggling close.

“Tatty Teddy™ is a unique teddy bear who delivers messages of love and friendship with just the right amount of feeling,” said Weston Parker, Marketing Director for Douglas Company. “The value of social expression is in high demand and the Tatty Teddy™ line will help fill that niche for Douglas.”

Tatty Teddy™ will be sold at specialty gift and toy stores in the US and Canadian market. Product will hit store shelves in early 2012.

Douglas Company Celebrates 55 Years!
This year marks the 55th year Douglas Company has been making fine quality stuffed animals, creating innovative designs and promoting imaginative play and emotional connection. Unique gestures, endearing expressions and irresistible softness distinguish Douglas animals and bring them to life for children of all ages. For more information visit: www.douglastoys.com

Douglas Co. is on Facebook and would like to invite you to become a fan: http://www.facebook.com/douglastoys

Also Follow Douglas on Twitter: http://twitter.com/douglastoys

About Carte Blanche Greetings Ltd
Founded in 1987, Carte Blanche Greetings Ltd is a global character brand company based in Chichester, West Sussex. Its broad portfolio of brands includes Me to You, My Blue Nose Friends and Violent Veg.

Me to You was created in 1995 and Tatty Teddy(tm) – the endearing character behind the brand – became an instant hit.

Over 70 million Me to You plush bears have been sold since 1995. Tatty Teddy(tm) appears on a wide range of Me to You products including greeting cards, plush, clothing, jewelry and collectable figurines.

My Blue Nose Friends launched in June 2008. The Friends have been released gradually, in sets of four, five or six, which has helped keep interest in the brand alive. There are currently 63 Friends in the collection.

Over 9,000 pieces of My Blue Nose Friends 4-inch plush are sold each day. In total, 4 million pieces of plush have been sold, enough to fill all the seats at Wembley Stadium 45 times!

For more information visit www.carteblanchegreetings.com