Sep 27, 2011

Douglas Company Welcomes Clifford the Big Red Dog

The New Hampshire-based plush toy and lifestyle gift creator Douglas Company recently signed a licensing agreement with Scholastic Media, to produce Clifford The Big Red Dog plush products.

Douglas Company, known for its detailed, quality plush, will produce and distribute a collection of playful plush dogs as well as popular fashion plush, such as the Sassy Pet Sak, for Scholastic’s well-known and beloved brand “Clifford the Big Red Dog.” The Douglas CLIFFORD collection will debut at the 2012 Winter Shows and the International Toy Fair in New York this February.

“The association between Douglas Company and Clifford the BIG Red Dog is a natural fit because dogs are the essence of our product line. We admire the positive message that the Clifford brand embodies and share the values he promotes to children. Scholastic Media has, for many years, inspired and supported family reading – another core value that is important to us all,” said Scott Clarke, President of Douglas Company.

Leslye Schaefer, SVP of Marketing and Consumer Products for Scholastic Media adds, “We are delighted to have Douglas join our family of partners and look forward to working with them in support of Clifford’s upcoming 50th Anniversary and beyond.”

With more than 126 million books in print from Scholastic in 13 languages by beloved author Norman Bridwell, Clifford is a literary classic embraced by parents, teachers and kids. Now in its eleventh season on PBS KIDS television, Clifford TV has been sold to more than 67 countries worldwide. The property will celebrate its 50th anniversary in 2012 with a new live show, “A BIG Family Musical”, which debuts next year. Visit www.scholastic.com/cliffordbebig or PBSKIDS.org/clifford for more information.

The new line will target specialty toy and gift stores in the USA and Canada.

About Douglas Company

This year marks the 55th year Douglas Company has been making fine quality stuffed animals, creating innovative designs and promoting imaginative play and emotional connection. Unique gestures, endearing expressions and irresistible softness distinguish Douglas animals and bring them to life for children of all ages. For more information visit: www.douglastoys.com

Douglas Co. is on Facebook and would like to invite you to become a fan: http://www.facebook.com/home.php?#!/pages/Keene-NH/Douglas-Cuddle-Toys/347897440065?ref=ts Be sure to follow Douglas on Twitter too at http://twitter.com/douglastoys

About Scholastic Media:

Scholastic Media (SM) is a leading media and consumer products business that creates and distributes high quality media and engaging products for children. A proven leader in the children’s entertainment industry, SM ranks as one of the foremost producers of quality, family-oriented content for a multitude of platforms, including television, feature films, DVDs, interactive, audio and web sites, and is an award-winning licensor and marketer of children’s properties worldwide. http://www.scholastic.com/aboutscholastic/scholasticmedia.htm