Mar 27, 2018
Easter spending expected to be second highest in NRF history

Easter spending is expected to total $18.2 billion this year, almost on par from a record $18.4 billion in 2017 but still the second-highest level on record, according to the annual survey released this week by the National Retail Federation and Prosper Insights & Analytics. A total of 81 percent of Americans will celebrate the holiday and spend an average of $150 per person, down from last year’s previous record of $152.

“Consumer spending remains healthy both for this holiday and this spring, and that paints an optimistic picture for the U.S. economy in the year ahead.” – Matthew Shay, NRF President and CEO

“Despite a modest drop, the Easter forecast is still very positive and nearly as high as last year’s record,” said NRF President and CEO Matthew Shay. “Consumer spending remains healthy both for this holiday and this spring, and that paints an optimistic picture for the U.S. economy in the year ahead.”

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