Apr 24, 2014

Enesco Gift and Mamasana Sign Licensing Agreement

Enesco, LLC. today announced that the company has signed a licensing agreement with Lori Lichtman-Sander and Patti Ray, creators of Mamasana (pronounced “ma-má-sa-na”), a collection of whimsical, yoga-inspired images with messages that encourage women to find balance in their everyday life. Mamasana is represented by MHS Licensing.

Mamasana takes a unique, lighthearted approach to showcasing popular yoga poses and combines them with fun messages aimed specifically at the lifestyle of women today. The Mamasana line features traditional gift formats with an image and message on every piece, including totes, tumblers, jewelry and more.

“With more than 16 million yoga enthusiasts across the country, the Mamasana collection builds on a huge fitness trend, while encouraging women to find humor in and around their busy lives,” said Kathi Lentzsch, Enesco’s chief merchandising officer. “The addition of Mamasana fits well with our brands built on messages, one of our strongest product categories, and will be well-received among retailers and their customers.”

Enesco expects to introduce the new product at summer gift shows.

For more information or to order Enesco product, visit www.enesco.com.

About Enesco, LLC

Enesco, LLC, is a global leader in the gift, plush toy and home décor industries, serving more than 40,000 customers worldwide. Enesco gift products include some of the world’s most recognizable and emerging brands including Jim Shore, Disney, Gund, Department 56, BRITTO and Our Name is Mud. Enesco distributes its products to a wide variety of specialty card and gift retailers, home décor boutiques, department stores, as well as large national chains and direct mail retailers. For more information, visit: www.enesco.com.