May 4, 2007
Enesco Announces Launch of Newly Redesigned and Improved Consumer Shopping Website

Itasca, Ill. – Enesco, LLC, a leader in the giftware, and home and garden decor industries, today announced the launch of the Company’s enhanced and improved consumer shopping web site at enesco.com. The new web site features clearer navigation, enhanced functionality and an improved consumer shopping experience.

With eye-catching product images, the new web site introduces the online shopper to gift-giving ideas for every occasion and recipient, as well as by brand and price point. Enesco partnered with Novator Systems in the creation of the new web site.

Enhancements to the web site include:

  • Enhanced Shopping Experience

    The entire transaction is completed on Enesco.com, with the orders seamlessly passed to Enesco’s participating retailers for fulfillment. This allows the consumer to have a similar shopping experience as other major online shopping sites, without taking revenue from the participating retailers. The new web site also features improved product layout, enhanced up sell and cross-selling opportunities by item and occasion, improved site search functionality, and better product category navigation. Online shoppers will now have the ability to create a personal account which allows them to maintain billing information, store recipient addresses, and obtain tracking information on orders.

  • New Features

    New features on the web site include enhanced Customer Service information, with a detailed FAQ page, Become a Retailer and Become an Affiliate sign up links, and an improved Retailer Locator with mapping capabilities. Other new features include a Product Suggestion submission form and a Media Inquiry e-mail address.

  • Improved Look and Feel

    Enhanced graphics and new page layouts provide visitors with an improved user experience, one that more closely aligns to Enesco’s corporate brand. Basil Elliott, President and CEO of Enesco, LLC, commented, “The web site re-design is just the first of several different strategic online initiatives that Enesco will launch in 2007. Because our Company is growing and evolving, the message we deliver to customers, potential customers and end consumers is evolving with us. Enesco will be the leader in the gift industry bringing consumers and our retailers together.”

“Throughout the year, Enesco will be driving additional revenue to enesco.com through online partnerships, search engine marketing and e-mail marketing,” added Amanda Geist, Director of Internet Marketing. “The newly designed web site provides the platform from which we can increase the brand awareness of Enesco and our family of brands.”

About Enesco, LLC.

Enesco, LLC is a global leader in the giftware, and home and garden decor industries. Serving more than 44,000 customers worldwide, Enesco distributes products to a wide variety of specialty card and gift retailers, home decor boutiques, as well as mass-market chains and direct mail retailers. With subsidiaries in the United Kingdom, France and Canada, Enesco serves markets operating in Europe, the Americas Canada, Australia and Asia. The Company’s product lines include some of the world’s most recognizable brands, including Heartwood Creek by Jim Shore, Foundations, Pooh & Friends, Walt Disney Classics Collections, Disney Traditions, Disney, Border Fine Arts, Cherished Teddies, Halcyon Days, and Lilliput Lane, among others. Further information is available on the Company’s web site at enesco.com.




Social Connections


📣 Meet our speakers! 📣The Garden Center Show, presented by Lawn & Garden Retailer, is excited to announce our Keynote Speakers! 📣 Michelle Sherrier: Owner of MC Design Academy and host of The Retail Whore Podcast📣 Tim Quebedeaux: Owner of RetailKPI and Service Provider for The Garden Center GroupBe sure to check them out, along with our full, FREE conference schedule for The Garden Center Show, Aug. 6-7 in Rosemont, IL.🔗 Register for FREE: LGRMag.com/GCSRegister🌐 Learn more: www.gardencentershow.com🚌 Bus tour info: lgrmag.com/LGRBusTour#GCS24 #GardenCenterShow #GardenEvents #InPersonEvent #Networking #RetailStrategies #SpecialtyRetailers #GardenCenter #Conference #speaker #keynotespeaker ... See MoreSee Less
View on Facebook
Gift Shop Plus Winter 2024
Get one year of Gift Shop Plus in both print and digital editions for just $16.

Interested in reading the print edition of Gift Shop Plus?

Subscribe Today »

website development by deyo designs