enGreet Launches Collaborative Portal for Artists, Aims to Change Industry
enGreet, the online portal for mainstream and niche greeting cards, today announced a new initiative aimed at empowering artists with an easy way to bring their designs to life and earn money through its online store.
In a departure from business as usual in the greeting card industry, artists from around the world can now gain access to the Artist’s Portal where they can upload designs, manage cards for sale, interact with other artists and earn 20 percent on every card sold that uses their designs. enGreet, which leverages social media tools and smart calendar technologies to give consumers a simple interface for managing all their greeting card needs in one place, will officially roll out the new artist initiative at the National Stationery Show in New York City.
“We started this business to give consumers more choice and convenience when sending greeting cards while also filling the gap for the numerous minority populations for whom most stores have very limited options, if any,” said Adam Weinstein, CEO of enGreet.
enGreet has already sold thousands of cards since its soft launch in February of this year and has attracted more than 100 artists including the latest additions from Sun Day Greetings, known for award winning photography and Zonker Greetingz, with numerous sports-themed cards.
“For artists, enGreet provides a great marketplace for marketing and selling designs,” said Trish Main, director of Licensing for Crown Point Graphics. “enGreet makes it very easy to be up and running without distribution, printing and maintenance headaches. And unlike other sites, you actually get a percentage of each card sale whereas others may pay you once for the design or provide a small royalty.”
“Our platform opens the flood gates to artists and will expand choice for consumers,” added Weinstein. “The industry has been slow to embrace innovation, but the time has most certainly come for a radical facelift.”
About enGreet
enGreet is an online marketplace for greeting cards dedicated to providing consumers with a more convenient way to choose, personalize and mail unique paper greeting cards. Offering fun and unique cards for all occasions, enGreet provides independent artists from around the world an outlet to sell and showcase their social expressions. In today’s busy world, sending a greeting card can be a hassle – from finding the appropriate card to getting it in the mail. With enGreet, all of this can be done in a few minutes without leaving your home. For more information, visit www.engreet.com.
