Jun 20, 2012

Everybody’s Ayurveda Introduces Four New, Holistic Collections for Independent Retailers to Promote the Gift of Wellness: Candles, Body Care, Organic Tea and Home Décor

Everybody’s Ayurveda, an MVP Group company and the first Ayurvedic lifestyle brand in the country, introduces four new, holistic collections and more than 125 new products designed to promote wellness, including Soyveda ElementsTM Ayurvedic® candles and accessories, Soyveda body care, TeavedaTM organic teas and SoulvedaTM home décor. Based on the success of the company’s first launch of the Soyveda candle collection during the January 2012 markets and demand from independent retailers for additional Ayurvedic lifestyle products, the new collections are grounded in an ancient system of holistic medicine called Ayurveda which means “wisdom to live a healthy life.” Ayurveda is about living in harmony with the environment and choosing natural products, free from chemical solvents and impurities. Each product is thoughtfully designed so it can be repurposed to help reduce post‐consumer waste. Created exclusively for independent retailers, the four new collections will debut during the summer markets in Midwest‐CBK’s Dallas, Atlanta and Las Vegas showrooms, with shipping beginning this fall.

“The response to our first Soyveda collection has been overwhelmingly positive, the demand for a broad range of Ayurvedic products is fueling the growth and expansion of the company. And as the demand for healthier alternatives for our bodies, lifestyles and planet continues to increase across the country, so will awareness of Ayurveda,” says Maura Utley, president of Everybody’s Ayurveda LLC. “With our ability to infuse today’s hottest trends in wellness and green living into new but proven product formats and put them in the hands of gift and home décor retailers, we can all become catalysts for change in healthy giving and living.”

The four new Ayurvedic lines from Everybody’s Ayurveda include:

 Soyveda Elements Ayurvedic® Candles: Elegant luster glass poured candles and candle holders blend trends in wellness and home décor. Candles feature 100 percent natural  soy wax and fragrances made with organic ingredients. Luster glass colors include sepia, clear, amber, moonstone and palm. Formats include 3.5 ounce filled oversized luster glass votives ($6 suggested retail), 8.5 ounce filled candle in swirled luster glass tumbler ($12 each), 20 ounce luster glass jar candle with metal lid ($24 each), set of three luster glass goblet candleholders ($60/set), 4‐inch and 5‐inch luster glass cylinder candleholders in sepia and moonstone ($12 and $18 respectively) and small, medium and tall luster glass pillar holders in amber ($20, $24 and $36). Candle fragrances are named after the five elements in accordance with Ayurvedic wisdom. Candles are poured in the USA in a certified green manufacturing facility.

 Soyveda Body Care Collection: Natural formulas based on the healing remedies of Ayurveda, the new body care collection includes 100ml spray perfume ($45), body lotion ($20), body oil ($24), body wash ($18), bath salts ($24), body butter ($20), and bar soap in a gift box ($12.50). Each is available in six different Ayurvedic‐inspired fragrances including Vatta (to inspire focus and calmness), Pitta (to inspire serenity and promote peace), Kapha (to inspire invigoration) and Tridosha (to promote balance), as well as Namaste (to promote gratitude) and Bliss (to inspire happiness). All body care items are made in the USA.

 Teaveda Ayurvedic Tea: For years, scientists have touted the perks of green and herbal teas including improving heart health, reducing one’s risk for cancer, reducing inflammation and promoting weight loss. Teaveda combines today’s most sought‐ after trends in tea with consumer demand for organic products. Teaveda Ayurvedic Teas are 100% organic, chemical‐free and use biodegradable tea bags made from corn silk. All six blends are based on Ayurvedic wisdom for inspiring wellness, and are packaged in a reusable decorative tin perfect for gift giving. The collection offers three decaffeinated blends and three blends  containing caffeine. Blends include: Relax (decaffeinated for Vata doshas), Serenity (decaffeinated for Pitta doshas) and Balance (decaffeinated for Tridosha); and caffeinated Energy (Kapha), Vitality (Namaste) and Harmony (Bliss). Each decorative, reusable container includes 20 servings. Suggested retail price is $20. The Teaveda collection is made in the USA with tea imported from India.

 Soulveda Home Décor Collection: The first Ayurvedic home décor collection on the market, Soulveda introduces a major expansion from the initial January 2012 launch featuring more than 60 home décor items designed to promote balance. The Soulveda collection features unique, exotic items from around the world, made of naturally occurring materials such as wood and metal, as well as hand‐crafted artisan details such as hand‐carving and hand‐painting, and dual‐purpose design. Items include pierced metal lanterns, hand‐carved and hand‐painted elephant tables, accent tables, trunks, frames, mirrors, fountains, serving trays, wall shelves and other decorative accents.

For more information, to place an order or to request a catalog, please contact your local Midwest‐CBK account manager, visit www.soyveda.com or call 800‐394‐4225.

About Everybody’s Ayurveda LLC
Everybody’s Ayurveda is the first Ayurvedic lifestyle brand in the country, introducing independent retailers and their customers to the ancient holistic health program of Ayurveda through eco‐conscious products that promote balance in life. Everybody’s Ayurveda includes a wide range of Ayurvedic lifestyle and gift collections: Soyveda Dosha candles, Soyveda Elements Ayurvedic candles, Soyveda body care, Teaveda Ayurvedic teas and Soulveda home décor. Each product is thoughtfully designed so it can be repurposed to help reduce post‐consumer waste. Everybody’s Ayurveda is an MVP Group company, joining sister companies Colonial Candle and Midwest‐CBK, leaders in the candle and holiday and seasonal gift and décor markets. For more information, visit www.soyveda.com.