Fair Trade Boutique Owner Works to ‘Be The Change’
Madison, WI – When Nikki Anderson opened Change, a fair trade boutique located at 1252 Williamson St., she didn’t want to play up the “fair trade” aspect too much. She wanted people to shop there because they liked the clothes — and as a result, change their attitudes toward fair trade shopping. One year later, she feels like the business is becoming more than a store. It’s a community partner, an information hub and a force that lives up to its moniker.
She was inspired to open the shop, in part, after reading three books: “Global Girlfriends,” “Overdressed” and “Half the Sky.” The books identify problems with the fashion industry and consumer culture, and they play a large part in shaping Anderson’s business philosophy.
With her store, she strives to create stronger community connections, fight poverty, raise consciousness and empower women.