Jun 2, 2012

Feathering Their NestBy Carina WoudenbergNewFillmore.com

San Francisco, CA – FOR JUDY GILMAN and her daughter Marcella Madsen, owners of Nest, the eclectic gift shop at 2300 Fillmore, a shared love of art and eye for snagging old and new treasures has enabled them to nurture a loyal following over the past 17 years.

“I’ve been going to the antique markets since I was on my mom’s back in a carrier,” marveled Madsen, who now has a 9-year-old of her own.

While many of the individually owned stores on the street have disappeared under financial pressures, Nest’s owners say they’ve managed to weather the storm by relying on their well-rooted customer base and anticipating when fans are ready for some changes.

“We’re always evolving,” Madsen said.

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