May 5, 2011

Fundex Games Partners With Tyson Foods For Summertime Sweepstakes

(Indianapolis, IN) — Summer is a time for family fun; including barbeques, fun at the beach and backyard play. Fundex is engaging in a co-branded, fully integrated, marketing campaign with Tyson Deli in their Summertime Sweepstakes program starting May 30th and running through August 12th, 2011. Promotional signage will be featured in approximately 4,000 retail delis nationwide, with a sweepstakes element as well as exposure online.

“It is an honor to share brand space with a major blue chip brand such as Tyson,” said Jill Bazos, VP of Marketing for Fundex Games. “Their focus this summer is perfectly synergistic with ours—creating memorable moments with family and friends around wonderful, social play experiences!”

With a focus on “Summer Fun,” Fundex Games will be offering a $500 Family Fun prize pack in Tyson’s online sweepstakes element of the promotion. Coupon books will be distributed at approximately 4,000 grocery stores, and will feature Fundex’s popular outdoor game Bagball at a $10.00 discount. Fundex products will also be incorporated into Tyson Food displays at grocery stores nationwide. The sweepstakes, coupons and product information will be featured on www.DeliAnytime.com. Additional support will develop through Fundex Games social media outlets.

About Fundex Games

Fundex Games, Ltd. is proud to be an industry leader in manufacturing and marketing innovative leisure time products for the entire family. It offers a wide range of games including multiple award-winning What’s in Ned’s Head?™, and all-time classic Gnip Gnop™. Its RecreAction Games line is the market leader in backyard and tailgate games that include Jarts™ and Bulls-Eye Washers™. Fundex produces licensed products with the world’s most powerful brands – Marvel, MLB, NHL, NFL, John Deere, Magic 8 Ball®, Uno®, Scrabble®, Rubik’s Cube®, Barbie®, Hot Wheels® and Diary of a Wimpy Kid. The Great American Puzzle Factory division creates cutting- edge puzzle products including Alex Beard’s Impossible Puzzles, Clearly Puzzled, Make ‘Em Move™, and licensed puzzles. Based near Indianapolis, Fundex is “Where Fun Comes First!” For more information visit www.fundexgames.com.

About Tyson Foods

Tyson Foods, Inc. is one of the world’s largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and services to customers throughout the United States and more than 90 countries. The company has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct, and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers, and Team Members. The company also strives to be faith-friendly, provide a safe work environment, and serve as stewards of the animals, land, and environment entrusted to it.