Jun 5, 2013

Global Pursuit Appointed Licensing Agent For Pretty Ugly’s “Uglydoll” Franchise Across Greater China

Global Pursuit Co., Ltd., the newly established worldwide consumer products licensing, marketing and brand equity company, has finalized a representation deal with Pretty Ugly™, LLC to expand their popular Uglydoll® brand and develop licensing efforts in Taiwan, Hong Kong and China. The deal was announced today by Cynthia Money, President, Global Pursuit and Alita Friedman, Chief Brand Officer for Pretty Ugly.

Global Pursuit will work with its extensive network of licensees and retailers in Asia to develop retail programs and enhance the Uglydoll brand experience in categories such as apparel, accessories, stationery, publishing, toys and many more.

“The Global Pursuit team truly understands our long-range vision and shares our fans’ passion for this distinctive brand,” explained Friedman. “Their relationships in the territory, combined with their ability to convey to their partners what makes Uglydoll so special will no doubt lead to some fantastic licensing programs in this very important market. Fans across Asia have already been purchasing product on their travels and on the internet, so we’re excited to bring products directly into the region.”

“We are honored that Pretty Ugly chose Global Pursuit as the agency they’ve entrusted as guardians of this beloved brand in this key market,” says Cynthia Money. “Uglydoll is a licensing dream come true – it’s fun, innovative and unlike anything in the marketplace. We look forward to introducing the unique world of Uglydoll to our licensees and retail partners who can deliver equally innovative goods that extend consumers’ enjoyment of the brand.”

About Global Pursuit Co., Ltd.
Global Pursuit Co., Ltd. is a joint venture established by leading online game developer and film and television content producer, Gamania Digital Entertainment Co., Ltd. and Brand Reality, LLC, a US-based brand marketing and licensing agency. The newly-established worldwide consumer products licensing, marketing and brand equity companyoffers premier representation by assisting with strategic marketing goals, solicitation of licensees, negotiation of licensing agreements and effective management of licenses, promotional partners, and retailers on a global basis. With offices in San Francisco, Taipei, Hong Kong, Shanghai and Beijing, Global Pursuit also plans to open a European office in late 2013.

UGLYDOLL & Pretty Ugly, LLC
David Horvath & Sun-Min Kim created the first UGLYDOLL hand-sewn plush toy in 2001. Since the inception of the first character, Wage™, who David drew on a love letter to Sun-Min, UGLYDOLL has grown into an entire universe of characters, stories, and products for all ages.

The UGLYDOLL brand was launched in 2002 by Pretty Ugly, LLC in Edison, NJ. The property is distinguished by David & Sun-Min’s unique aesthetic and voice defining ‘ugly’ as distinctive and unique. The award-winning UGLYDOLL characters appear in a variety of toys, books, apparel, and other licensed products that are available in thousands of stores, worldwide. For more information, please visit www.uglydolls.com.