Grace Management Group announces strategic partnership with OneCoast
Grace Management Group, parent company of Votivo, Greenleaf, Bridgewater Candle Company and The WillowBrook Company, announces that it will join forces with OneCoast. Beginning December 1, 2017, OneCoast will provide sales and supplemental marketing services for all of the Grace Management Group affiliated brands to the independent retail channel.
For the past 12 years, Grace Management Group has sold to the independent gift channel through Grace Direct, its own nation-wide employee based sales force. “While the decision to transition to OneCoast has not been an easy one, we are excited for the opportunity to partner with such a well-respected organization that shares many of our commitments and values,” said Bob Caldwell, Jr., president of Grace Management Group. “We feel this alliance will set our brands up for success and continued growth. In addition, we are pleased that a significant number of our Grace Direct Territory Managers have accepted positions with OneCoast and will be making this transition with us.”
“We are thrilled to be partnering with Grace Management Group,” said John Keiser, CEO, OneCoast. “Our companies share a common focus in support of the independent retailer channel, and we look forward to representing Greenleaf, Bridgewater Candle Company, Votivo and The WillowBrook Company.”
Grace Management Group plans to continue operating its existing Grace Direct showrooms in the Atlanta, Dallas, and Las Vegas market centers. Beginning with the January 2018 show, OneCoast will feature one or more of the Grace Management Group affiliated brands in its 18th Floor Atlanta showroom.
Caldwell states, “This decision allows us to further focus our efforts and resources on product and brand development, while partnering with an industry leading sales organization to provide sales and marketing services to the independent retail channel. We look forward to this strategic partnership that leverages and complements each organization’s core competencies.”