May 28, 2010
Grass Roots Creations Introduces New FashionWorx Division

Holiday, FL – Grass Roots Creations, known for taking ordinary materials and using them in extraordinary ways, as in Beadworx, is excited to introduce their new division Fashionworx. The introductory collections of bags and jewelry are certain to be one of the most innovative, fashion forward lines to hit the gift market.

ZigZag bags are hand-woven from colorful polypropylene strapping. This ‘pallet’ strapping creates bags that are extremely lightweight, sturdy, and functional; while still being playful and fashionable. ZigZag’s first edition release includes three main collections and one resort collection offering a variety of sizes and styles; focusing on purses and totes. Colors vary from bright and beachy to sophisticated chic. Prices range from $8.75 to $21.75

Bounce is a creative line of Jewelry made from brightly colored rubber in contemporary designs that allow you to wear your pieces to work or play. Available in in six fun shapes and six bright colors. All priced at $3.95.

Kristen Depante, the designer for Grass Roots Creations, is passionate about offering everyone ‘their own little piece of art’. Stepping into fashion is a great opportunity for her to stretch her wings in a new realm. ” I’ve always loved to push the limit of using everyday materials to transform them into something unexpected. I was able to create new boundaries for wire and beads with Beadworx. I’m thrilled to be able to bring this concept to Fashionworx. ZigZag bags and Bounce are fun, colorful and unique; encompassing everything I believe in artistically.”

Since 2001 Grass Roots Creations mission has been to bring handcrafted products to the mainstream marketplace; Fashionworx is no exception. We take great pride in training local artisans in rural villages, which provides steady work and income for people without other opportunities.




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