May 23, 2019

Greeting Card Association shares 2019 LOUIE Award winners

The Greeting Card Association (GCA) announced the winners of its 2019 “LOUIE Awards,” the International Greeting Card Awards Competition, at the 30^th annual celebration on Sunday, May 19, 2019. The event was held in conjunction with the inaugural Noted: The Greeting Card Expo in Brooklyn, New York.

“The wide variety of product submitted during this year’s LOUIE Awards campaign is proof that  card companies are always looking to innovate. We look forward to seeing the latest innovations this fall,” said Peter Doherty, executive director for GCA.

A panel of 19 industry experts comprised of retailers, publishers and designers judged entries against five criteria: originality, impact, design excellence, “sendability,” and value; all identifying information about the entrant was withdrawn from the entries.  A Blue-Ribbon Panel of five judges selected the “Cards of the Year” and chose to honor the “Judge’s Award for Excellence” from among all categories.

Some of the Honors Awarded

• Calypso Cards: Card of the Year $4 & Below
• UWP Luxe: Card of the Year Above $4.00
• Quilling Card: 2019 Judge’s Award for Excellence
• KB Paperie: 2019 Rising Star

 A complete list of the 2019 LOUIE Award winners is available on GCA’s website. 

The 2020 LOUIE Awards Celebration will be held in San Francisco, California, along with Noted: The Greeting Card Expo. The card submission period will open in early September.