Oct 16, 2010

Happy Feet Announces Licensing Deal with Nicole “Snooki” Pollizi

Louisville, KY – Happy Feet President Pat Yates announced today that they have signed a licensing deal with Jersey Shore’s, Nicole “Snooki” Pollizi. This was the culmination of 6 weeks of calls, emails and information requests submitted to the company requesting the pink and white slippers that “Snooki” wears on the top rated show on MTV.

“It has been a wild 2 months since she started wearing them on Jersey Shore, it has become the top search keyword our website has seen, she definitely has a cult like following.” said Yates.

“We were inundated with orders, questions and requests for product like we have never seen before due to this and it made the decision easy for us and Nicole’s management. It is a win win situation.”, “Nicole will be designing somewhere around 10 styles of custom Snooki signature slippers over the 2 year deal and we will be developing a custom website for her to sell them on, it should be fun. She is a fun person to have doing this product and she is incredibly excited about the opportunity.”

When asked about how this can impact specialty retail, Yates stated “It is tough to gauge exactly because the line is developing and we won’t likely have much for 2010 due to manufacturing timing, but the products visibility is at an all time high and regardless of the colors you have on a cart they will be recognized by the millions of Jersey Shore fans as Snooki’s slippers.”