Heart on Main Street announced the success of its largest fundraiser to date, which raised $40,000 to support independent retailers impacted by recent natural disasters. Hosted by The Link Companies, the “Late Night at The Link” event raised $20,000 matched dollar-for-dollar by The Link Companies, ensuring $40,000 in vital support for small businesses in need.

Held on Jan. 15, the event demonstrated the generosity and commitment of both The Link Companies and the community to help businesses recover from the devastating effects of recent disasters. The funds raised will be directed toward Heart on Main Street’s disaster relief programs, which provide grants, resources and guidance to help independent retailers rebuild and regain stability.

“This is a monumental moment for us, and we are incredibly grateful to The Link Companies for their unmatched support,” said Patrick Keiser, executive director of Heart on Main Street. “Their leadership in matching these donations ensures we can provide critical relief to independent retailers struggling to recover from the aftermath of natural disasters. This fundraiser marks a significant milestone in our efforts to help small businesses rebuild and thrive.”

The funds raised will support retailers with essential resources, from financial assistance for repairs and replacements to ongoing guidance in navigating recovery efforts.

Fred Rosenkampff, CEO/CFO of The Link Companies, said, “It was truly an amazing night supporting Heart on Main Street. Our vendors, retailers, and employee-owners came together to give generously and show their unwavering commitment to serving independent retailers. This sense of community and shared purpose is what makes this industry so special.”