Oct 22, 2008

High IntenCity presents HSM3 collection

(FAIR LAWN, NJ) — High IntenCity presents a jewelry collection dedicated to the HSM trilogy and puts a specialty touch on an assortment of High School Musical pieces that land a lead role in tween wardrobes everywhere!

The theatrical release of High School Musical 3: Senior Year focuses on the cast of characters as they prepare to say goodbye to one another and head off to college. Of course, before their farewells, they must take one more bow in their annual East High Wildcats High School Musical. Senior year brings prom, graduation and many exciting dance and musical numbers performed by Sharpay, Troy and Gabriella to the big screen!

High IntenCity prepares specialty retailers for the event of the season with a variety of High School Musical accessories, from charm bracelets to hair elastics and Gabriella’s signature T necklace to a new heart toggle set featuring the characters prom picture ready.

“Creating jewelry for such an amazing property for our market has been such a thrill. High School Musical coming to theaters speaks so much about the success and phenomenal response from the tween audience. We are looking forward to 4,” says Renee Levy, President of High IntenCity.

High School Musical 3: Senior Year is bound for DVD release in the spring 2009. For press inquiries and more information on the High School Musical collection, please contact Jacquelyn Doran-Blauvelt. The collection ranges from $4 to $12 wholesale.

About High IntenCity:
High IntenCity Corp. is a leading manufacturer of high quality fashion jewelry and accessories, primarily focused on tweens and teens. Company-owned brands including CHARM IT!, CHARM IT! co-branded licensed collections, Jewels Girls Love to Wear, i CARE, and MAJOR, are available through specialty apparel, gift, and toy boutiques as well as premier department stores. Within the specialty division, licensed collections include: The Hello Kitty Collection, The Disney Tween Collection, The Little Miss Collection, and PiNKiTuDE (MGM’s Pink Panther for Susan G. Komen for the Cure). The private label division designs and manufactures collections under license for Disney, Sanrio, Nickelodeon, and Chorion Silver Lining. Private label distribution is geared towards department stores and mid-tier retailers. In 2007, License! Global magazine selected High IntenCity as one of the Top 100 licensees based on licensor / retailer nominations.

High IntenCity Corp. is a privately-owned company founded in 1993, and based in Fair Lawn, NJ. For more information please visit www.highintencity.com.