Holiday Shopping: Merchants Ring up Robust Sales
Wilton, CT – Drawn by the mild weather and a national small business promotion, shoppers helped boost holiday sales in local stores this season, with most merchants in an informal survey reporting better results than last year.
“We did very well, better than last season,” said Isabelle G. Bell, owner of Bella & Co. in Cannondale, which sells “locally made, globally inspired jewelry, fine gifts and accessories.” Ms. Bell attributed some of the boost in sales to Small Business Saturday, a national promotion by American Express that took place on Nov. 26, right after “Black Friday.” It offered shoppers a $25 credit if they spent $25 or more on their American Express card at a participating small business.
“This promotion was very helpful,” Ms. Bell said.
