Home industry partners with Gift for Life to launch new initiative at High Point Market
Gift for Life, in partnership with home industry leaders, announced the launch of “Home vs Hunger,” a new charitable initiative raising funds for World Central Kitchen’s crisis-related hunger relief programs. Following the October launch, the organizing committee will develop an ongoing series of future fundraising activities.
“This is the first independently organized partnership between Gift for Life and the home industry,” said Cole Daugherty, chair of Gift for Life. “We’re delighted to partner with industry-leading home manufacturers and market-makers to expand our fundraising for World Central Kitchen.”
The first Home vs Hunger event runs Friday, October 21, from 6:00pm to 7:30pm, in the Eichholtz showroom, at 129 South Hamilton Street in High Point, NC. During the event, launch committee members will share information about World Central Kitchen and Gift for Life’s fundraising for the charitable organization. Refreshments and light bites will be served. Retailers, manufacturers and sales agencies interested in learning more should RSVP to firstname.lastname@example.org.
The Home vs Hunger launch committee members are: Sharon Davis, ART; Jen Dolan, Arteriors; Jenny Heinzen York, Currey & Company; Jonathan Cochran, Eichholtz Chris Amos, International Market Centers (IMC); Mark Furlet, International Market Centers (IMC); Russ Jones, Ivystone; Douglas Self, J. Douglas; Sandra Standefer, Loloi Rugs.
“The home industry has a big heart,” said Russ Jones, co-chair of the Home vs. Hunger committee and Gift for Life board member. “Many individuals and organizations are eager and willing to help. This gives us a platform from which we can launch and grow.”
During Fall 2022 High Point Market, Arteriors, Eichholtz, Currey & Company, Loloi Rugs and others will lead Home vs Hunger marketing campaigns from their showrooms. Donations can be made online at: https://donate.wck.org/HomeVsHunger.
World Central Kitchen (WCK) was founded in 2010 by Chef José Andrés, World Central Kitchen uses the power of food to nourish communities and strengthen economies in times of crisis and beyond. In 2020, with COVID-19 straining traditional food security safety nets like school feeding programs, city services and food banks, WCK pivoted to safely distribute individually packaged, fresh meals in communities that needed support and launched the Restaurants for the People program to scale nationwide. Fast forward to 2022 and the escalating crisis in Ukraine and at home. When disaster strikes, WCK’s Chef Relief Team mobilizes to the front lines making sure there is always a warm meal, an encouraging word and a helping hand. World Central Kitchen has provided tens of millions of fresh, nourishing meals for communities around the world. Donations will be used to support emergency food relief efforts and resilience programs. For information, visit www.wck.org. If you’d like to host your own fundraiser for World Central Kitchen, click HERE or contact a member of the Gift for Life board
Gift for Life was founded by Peter Schauben of Appleman Schauben in 1992 in response to the tragic loss of industry lives to AIDS. The organization’s first meeting at the National Stationery Show brought together a cross-section of the industry’s leading publishers, market centers, sales reps, manufacturers, and retailers – all willing to convene and work together towards a common goal. Since that time, Gift for Life has raised nearly $6 million for AIDS research, education, treatment and care through nationwide at-market events, cause marketing programs and direct donations. In 2020, when COVID-19 temporarily caused cancelation of in-person events at industry markets, Gift for Life pivoted towards online digital events with a specific emphasis on COVID-related hunger relief. As Gift for Life celebrates its 30th anniversary in 2022, the all-volunteer organization will continue to support programs that address hunger relief. More information is available at www.facebook.com/giftforlife.