How Mom-and-Pop Businesses Can Thrive in the 21st Century
Rick Gydesen is 73. He intends to die in the saddle.
Gydesen says he will continue to run his coffee shop, body and soul, until he is unable to do so. Rick’s Place Coffee Shop absorbs the life of Rick and his wife Mary. Since they opened the doors of their coffee shop/gift shop/eatery in 1995, they have been the ones standing behind the counter, personally handling every aspect of their business, dawn to dusk. Even in a town overrun with college students looking for work, Rick and Mary seldom have the budget to employ help.
But they have survived.
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