Aug 11, 2009

How to sell successfully onlineBy David MackleySpringFair.com

The way people buy online is very different to how they buy in a store. Typically only 2 per cent of people browsing on a website will end up buying something. Compare this to 25 per cent for shops. Retailers who understand the differences in buying behaviour will be able to convert more online sales. This article looks at the main stages of online shopping and offers hints and tips to deliver the very best buying experience for your customers.

1. First impressions (should I stay or should I go?)
When a customer first walks into your shop they will form an impression in the first few seconds and this will play a major factor in determining whether they go on to buy or not. Through your merchandising a series of messages are communicated to your customers to help them make that decision to purchase. Exactly the same is true of your website, except when online it’s even easier to back out and go into another store. So it is essential you make the right first impression.

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