IHA: New show name, new logo
The International Housewares Association (IHA) introduced a new logo and graphic identity system for the Association and all of its related brands. Coming at the same time as the announcement of the new Show branding, the change is designed to bring all of IHA’s products and services together into a common family.
“During the process of renaming and rebranding our annual trade event to The Inspired Home Show, we saw an opportunity to create alignment among all of our brands,” said Derek Miller, president of IHA. “The new system uses common fonts, colors and layouts, making all of our brands easily recognizable and clearly relatable to one-another.”
All IHA brands, including CHESS, CORE and IBC will feature updated logos that align with the new organizational approach. Information about the International Housewares Association and all of its services can be found at Housewares.org.
IHA also announced it is changing the name of the International Home + Housewares Show to The Inspired Home Show, IHA’s Global Home + Housewares Market in 2020. The change is part of the Association’s expansion of The Inspired Home platform, which was created to align with consumer trends shifting from functional home design to aspirational lifestyle development.
“The IHA board of directors, IHA staff and our external design partners have been working on this change for over a year. We started with a blank canvas to develop a name and brand that would set the right tone for the industry, positioning our Show for the future,” said John “JC” Collins, president/cmo of Neatfreak and 2018-19 IHA chairman. “In the end, we leveraged our existing consumer brand, The Inspired Home, extending it to the trade as we found a clear convergence between product suppliers, retailers and consumers through lifestyle branding.”
“As the premier home and housewares event in the world, our members, exhibitors and retail attendees expect a Show that reflects current trends and attitudes,” said Derek Miller, president of IHA. “The Inspired Home Show will maintain all relevant aspects of the International Home + Housewares Show while introducing new elements that help product suppliers and retailers meet the needs of the changing consumer marketplace.”
The Inspired Home Show, IHA’s Home + Housewares Market will have an updated look and feel that is closely aligned to the current The Inspired Home consumer platform, incorporating lifestyle imagery and classic colors. The Show will remain a trade-only event at McCormick Place in Chicago and will maintain its “five expos in one” format with dine + decor located in the South Hall; clean + contain, Discover Design and International Sourcing located in the North Hall; and wired + well located in Lakeside Center.