Aug 7, 2024

ILLUME celebrates 30 years

ILLUME, a home fragrance brand, celebrated its 30th anniversary in July.

For three decades, the brand has been reimagining luxurious olfactory experiences in the home with best-selling candle varieties, diffusers, mists and more. To celebrate this milestone, ILLUME has partnered with original founder, artist Lynette Reed, to bring forth a collaborative, art focused collection.

The internationally based painter, Lynette Reed found inspiration in the fragrances of her California gardens and global trips. With experimentation and play, she created ILLUME in 1994. Thirty years later, the brand has become a leader in the world of home fragrance, manufacturing over 50 million units annually and retailing at over 4,500 specialty and department stores such as Anthropologie, West Elm, Wholefoods and more.

The Artist Founded, Artist Lead collection brings forth the brand’s belief that beautiful art brings joy & connection. The packaging features artwork by Lynette Reed and will include scents Pineapple Cilantro, Gardenia, as well as the brand’s first ever and best-selling fragrance, Coconut Milk Mango.

Each scent will be available in three formats and will continue to boast the brand’s practices of safe and natural formulations. ILLUME products are made with waxes of soy, veggie, palm, carnauba, and FDA-approved food-grade paraffin with wicks of cotton or paper and never with lead or metal. The fragrances are created from natural ingredients & safe synthetics and are free of parabens, propylene glycol, phthalates, and are cruelty-free.