IMC completes Shoppe Object acquisition, shares summer show dates
International Market Centers (IMC) announced the successful completion of its acquisition of Shoppe Object, a design-focused home and lifestyle tradeshow and its Shoppe Online B2B e-commerce platform. Additionally, to better accommodate buyer and exhibitor preferences, Shoppe Object will shift its three-day event opening to Sunday, with the summer 2022 edition running Aug. 14-16 at Pier 36.
“We are so excited to welcome Shoppe Object and Shoppe Online to the IMC family. The community and elevated point of view that the founders have built is fresh, bold and differentiated from other markets. Under Jesse James’ continued leadership and vision, supported by IMC’s scale and reach, there is tremendous opportunity to grow and extend the brand,” said Dorothy Belshaw, executive vice president, chief customer & marketing officer for IMC.
Industry feedback following last month’s announcement of IMC’s planned acquisition of Shoppe Object has been overwhelmingly positive.
New Dates for Summer 2022 Edition
Based on results of a post-market survey of buyers and exhibitors, the Shoppe Object date pattern will shift to run Sunday through Tuesday (rather than Saturday through Monday) beginning with the Summer 2022 edition. The next semi-annual buying event is scheduled for Aug. 14-16, at Pier 36 on Manhattan’s Lower East Side.
Survey responses indicated three factors which influenced the date pattern shift: the importance of Saturdays in the store for retail owner/operators, the benefit of a second market weekday for corporate buyers, and less interruption of a late summer weekend preceding the start of the school year.
“Shoppe Object has always looked to our constituents for clarity when making decisions that affect us all, and in this case, we sought direct feedback from participating brands and buyers, who overwhelmingly prefer a Sunday through Tuesday show this August,” said Jesse James, vice president and show director for IMC. “Ultimately, we aim to please.”