May 15, 2023
IMC previews June 2023 Atlanta Apparel

Atlanta Apparel is set to feature a festival theme — “JuneFest” — augmenting autumn/winter sourcing categories, including young contemporary, accessories and game day, according to International Market Centers (IMC).

Atlanta Apparel runs June 6-9 at AmericasMart Atlanta.

“Atlanta Apparel is combining the thrill of sourcing with the fun of festival season at our June apparel market,” said Caron Stover, senior vice president of apparel at IMC. “With expanded amenities and events alongside top-of-the-line permanent showrooms and temporary exhibits, Atlanta Apparel will be the Southeast’s premier summer sourcing destination.”

Showroom and exhibit resources

At its mid-year market, Atlanta Apparel will showcase more than 350 permanent showrooms and 400 temporary exhibitors presenting general apparel brands and emphasizing three popular categories: young contemporary, accessories and game day.

The Market welcomes two permanent showrooms — Brianna Cannon (accessories) and Felicite Apparel (contemporary) — and unveils two expanded showrooms — Reeves & Co. (contemporary) and Jennifer Powell Showroom (contemporary). Additionally, Anju (cash & carry accessories) and LTX Sportswear (cash & carry apparel) relocate to new showroom locations.

Other notable showrooms include: Ambrosia & Co. (contemporary); Barbour (contemporary men’s and women’s); Camel Threads (accessories and shoes); French Kande (accessories); Golden Stella (accessories); Hobo (handbags); Queen’s Designs (gifts and accessories); Seamless (contemporary); Shoe Frenzy (shoes); and Tryst (contemporary).

The June edition of Atlanta Apparel also will feature 39 new-to-market temporary exhibitors on five floors of AmericasMart Building 3. Temporary exhibitors located on the first floor open on Tuesday, June 6 – one day prior to temporaries on other floors and concurrently with permanent showrooms.

Newcomers to the temporary exhibits this June include: 33 Threads (activewear); Aster Raine (accessories); Easton Elle (accessories); ELJ Avenue (young contemporary); G-III Apparel Group (contemporary); Got to Have it Fashion (accessories); Hemincuff (accessories); Serabondy (accessories); and Vince Camuto (shoes).

Three categories – young contemporary, gameday and accessories – will have a strong presence this June. Game day exhibitors include Lauren Kenzie LLC; Lisi Lerch; MIA Shoes; Pink Armadillos; and Stated Apparel. Accessories exhibitors include: All That Glitterz; Bara Boheme; Leetie Lovendale; Millie B Designs; and Pixie Mood. Young contemporary exhibitors include: BAILEY ROSE; Dress Forum; pretty garbage; and Sofie the Label.

‘JuneFest’ events, education and amenities

This June, Atlanta Apparel has expanded its events, amenities and education in a three-day, festival-themed market experience called “JuneFest,” adding interactive giveaways, happy hours, trend installations and more, according to IMC.

Atlanta Apparel’s daily activities and amenities include a morning cappuccino station and grab-and-go breakfast, as well as a live DJ daily upon arrival and during daily happy hours. In partnership with the Boutique Hub, an electric “Concierge Car” will shuttle buyers between the AmericasMart campus and downtown hotels and restaurants. Get Pierced! with Bara Boheme, a sponsored ear-piercing activity runs Wednesday through Friday at 10:00 a.m. in the Atrium; and the Oddi Specialty Bar Cart serves mixed drinks at 1:00 p.m. on Wednesday and Thursday on Floor 4.

]JuneFest activities on June 7 include Build Your Own Bracelet in partnership with Little Words Project in the Atrium at noon. Later, buyers can fill a swag bag in the Atrium, an event presented in partnership with Brianna Cannon, Jen & Co., Shop Linny Co, America & Beyond, Leetie Lovendale, Caroline Hill, Mixologie and Lisi Lerch. That evening, the Atlanta Apparel Kickoff Party welcomes buyers to market at 6 p.m. in the Atrium with specialty cocktails, giveaways, a designer handbag sweepstakes, amenities and a live DJ.

On Thursday, buyers can attend the Mid-Market Soiree, in partnership with Brenda Grands, at noon in the Atrium. That afternoon, Atlanta Apparel attendees are invited to the Pasties and Palomas event in the Atrium, sponsored by exhibitor Pasted Nip with a drink and product giveaway. Buyers can take part in an interactive giveaway, Customize Your Game Day Bag with ee:some in the game day category lounge on Floor 4. At 4 p.m., Atlanta Apparel presents Spiked Popsicles on Floor 8.

Market education also will be presented at the June market, with a Sip & Learn Market Tips and Tricks event hosted by Market Expert Felicia Ruiz Loewy from Assembly Line, Wednesday at 10:30 a.m. in the Atrium. Daily new buyer orientation sessions — one in English led by Sarabeth Jackson, director of buyer services for apparel at IMC, and a second in Spanish led by Alejandra Trombetta, apparel senior events manager at IMC — will be offered at 8:30 a.m. and 9 a.m. on all four days of June market.

Boutique Hub

The Boutique Hub, a digital media community, debuts its first-ever Atlanta market permanent showroom in June. The new space on Floor 9 will house educational events, activities and more.

The Boutique Hub will host nine in-showroom educational sessions and events during the June market. Highlights include: Build Your Own Arm Candy, Sponsored by My Girl in LA, OMG Blings, Taylor Shaye Designs and Nette Road Wholesale, and the Boutique Hub’s showroom grand opening party, Hubapalooza at 12:30 p.m., on Friday.

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