Jul 19, 2011

innovativeKids® Hires Toy Veteran Reynolds as VP Sales

Norwalk, CT – innovativeKids is pleased to announce that Peter Reynolds will be joining their team as Vice President of Sales. Reynolds has many years of experience in the specialty toy industry, most notably building the Brio® brand through the 80‟s and 90‟s and, most recently, launching the Early Learning Centre U.S. subsidiary.

“I have been very impressed with the product, packaging and people at innovativeKids and so, am truly excited to be joining a company with such great potential,” Reynolds said. “The mission of the company, to bring the best of fun and learning to children throughout the world,‟ is evident throughout the company and will be the driver for sales success at retail.”

innovativeKids‟ CEO, Michael Levins stated, “We are extremely fortunate to be able to bring someone of such stature and experience as Peter to our company. He will no doubt have a major impact on our efforts moving forward.”

Shari Kaufman, President and Publisher of innovativeKids further added, “We believe Peter‟s commitment to the value of play in the lives of children coupled with his familiarity with and reputation in various channels of distribution for children‟s goods will make him a sound addition to our management team.”

About innovativeKids
innovativeKids celebrates its 11th birthday and continues its mission of bringing the best of fun and learning to children around the world. innovativeKids creates unique books, games, toys and puzzles for kids birth to 12 with the belief that having fun is the best way to learn — and more fun means more learning! Visit them at www.innovativekids.com to learn more about their hands on minds on products.