Sep 20, 2015
Italy becomes partner country with Ambiente, which is adding Ethical Style Guide

The global consumer-goods sector will come together again in Frankfurt, Germany from Feb. 12-16, 2016. As a trend barometer and order and design platform, Ambiente is the trade show highlight of the year. It is split into three main sections: Dining, Living and Giving.

The eastern part of Frankfurt Show and Exhibition Center is reserved for the Dining section while the Giving and Living sections occupy the western part. Thus, Ambiente reflects the complete range of consumer goods for the table, kitchen, household, wining and dining, giving, the home and furnishing. In the Giving section, the new Accessories & Jewelry product segment (Hall 9.2) is expected to generate additional synergistic effects by bundling jewelry, watches, leather goods, luggage and care and wellness articles.

Last February, 135,000 visitors from over 150 countries came to Frankfurt for

Ambiente 2015.

Italy is Ambiente’s fifth Partner Country

After Denmark, France, Japan and the United States, Italy is the fifth partner country of the show. Part of the partner country program is a comprehensive presentation of particularly well-designed products.

The upcoming Italian exhibition will be designed by Paola Navone. Born in Milan, she has not only made a name for herself on the Italian design scene with her work. She also developed her own special and international style back in the 1980s.

Ethical Style Guide

Ambiente reflects the market in its full breadth and depth, and this includes new developments in the product field and channels of distribution. For example, consumers around the world are showing an increasing interest in sustainable products and, for the first time in 2016, Ambiente will offer buyers orientation in a highly complex global market place. With categories such as Eco-Friendly Materials, Show & Social Production, Re-/Upcycling Design and Handmade Manufacturing, the Ethical Style Guide provides insights into different aspects of sustainability offered by numerous Ambiente exhibitors.

The exhibition stands of companies that make their products using ethical and/or sustainable methods can be found quickly and easily using the Guide and are labeled accordingly. Using transparent criteria, a jury of experts from the World Show Trade Organization, the Center for the Promotion of Imports from Developing Countries (CBI) and the German Design Council, as well as other specialists, will decide on which companies are to be included in the Ethical Style Guide.

Ambiente exhibitors have until Oct. 28, 2015, to apply for inclusion. The requirements for inclusion in the Ethical Style Guide and a questionnaire can be found online at http://ambiente.messefrankfurt.com/ethical-style.




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