Oct 27, 2008

Fiesta melamine chargers and trays are latest additions to licensed products from Jay Import Co.

(NEWELL, W.Va.) -The Homer Laughlin China Company announces an exclusive licensing agreement with Jay Import Co. Jay Import Co. debuted an assortment of heavy [melamine] chargers and trays previewed at the New York Tabletop Market, Wednesday, October 22 through Friday, October 41, 41 Madison Avenue, 12th Floor.

“This is a concerted effort to continue to provide the dedicated FIESTA consumer and bride with a coordinated lifestyle brand experience,” says Rich Brinkman, FIESTA Dinnerware.

Chargers and Trays
The 13-inch round chargers feature the iconic FIESTA concentric rings and back stamp. Planned for maximum visual impact, the charger leaves a 1 1/4-inch border when stacked with a standard 10 1/2-inch dinner plate.

The handled trays are available in 16- and 18-inch ovals, and 14- and 16-inch rounds. Coordinating with the FIESTA rainbow of colors, these items (charger and trays) are available in: Chocolate, Ivory, Evergreen, Shamrock, Scarlet, Peacock, Cobalt, Tangerine and Sunflower.

“When you layer a charger, dinner plate and salad plate, it makes such a colorful statement for any tabletop. Add our versatile new melamine trays to create a whole FIESTA dining experience,” says Brinkman. “The color combinations are endless. It’s fun to see what consumers come up with to change their table setting based on holidays, seasons or special occasions.”

Look for the chargers and trays in stores and online as early as January 2009-chargers $9.99 each, and trays $19.99 to 29.99 each.

About Fiesta Dinnerware
Designed by Frederick Hurten Rhead in 1936, FIESTA Dinnerware is now the most collected china in the United States and among the most collected china in the world. It has been featured on many popular TV programs, including ABC’s Extreme Home Makeover and the Today Show. The product was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. Its unique Art Deco style has landed FIESTA Dinnerware in the collections of numerous museums from the Smithsonian Institution to the AndyWarholMuseum.

About The Homer Laughlin China Company
The Homer Laughlin China Company, headquartered in Newell, West Virginia, is the largest domestic producer of china dinnerware in the United States. The company’s distinctive FIESTA brand is featured on dining tables across the country and coveted by a large, enthusiastic group of collectors. For additional information, please visit the Homer Laughlin Web site at www.hlchina.com.