Jellybean Introduces Babybean in 2010
Jellybean™ brand accent rugs are one of the top selling accent rug lines in the marketplace today, and building on that success, Home Comfort, Inc. will launch their new brand Babybean™ at the winter markets in 2010.
“We’re very excited about the new line” says Rusty Boone, Executive VP of Sales & Marketing for the company. “We have experience with the “Jellybean™” consumer and have heard over and over again that we needed more designs for babies and kids. We’re just answering the demands of the market. Baby and Kid has stayed strong as a category in retail, so we expect that Babybean™ will be the right product at the right price for this market, just like the Jellybean™ brand has been the right product at the right price for so many other retail segments.” says Boone.
“We’re introducing 25 new baby & kids designs in January to launch Babybean™” says Renee Ringstad, VP of Merchandise for Home Comfort, Inc. “It was a lot of fun finding new artists to work with on Babybean™. We’ve put together some really cute designs by some very talented designers. It’s always an exciting time when you bring new products to market. We’re looking forward to introducing the initial patterns and making a lot more adorable kids designs throughout the year ahead.” says Ringstad.
Like its Big Brother, Jellybean™, Babybean™ accent rugs are made from an ultra soft blend of acrylic and polypropylene fibers and are machine washable, indoor & outdoor, and affordably priced at $14.75 each wholesale and MSRP $29.99. The size of each rug is 22″ x 34″ which is perfect for in front of the bassinette or chest of drawers, or given as a gift at baby shower time or child’s birthday.
For more information on the Babybean™ line of accent rugs, visit them at their website: www.homecomfortrugs.com in January, 2010, or call them directly at 1-800-782-1198. Babybean™ and Jellybean™ exhibit at all the major gift and home décor shows throughout the country under their corporate name Home Comfort, Inc. Visit Home Comfort in Atlanta, January 6 to 13, 2010 during the Atlanta International Gifts and Home Furnishings Market in the 225 Unlimited Showroom, Building 2, Suite 1718, and January 8th through January 12, 2010 in Building 2, 7th Floor, Booth 7P25 and in Building 1, 3rd floor Garden, Booth W3-518.
For more information on the material in this release, contact Renee Ringstad, VP of Merchandising for Home Comfort, Inc. at 770/452-1155 or by email at reneeringstad@gmail.com
