Jan 4, 2008

New from Joya Candle

Boutique home fragrance brand Joya continues to surprise and inspire with a new collection: Perfume in Porcelain. Available in 6 scents (‘Gunpowder Green Tea,’ ‘Orange Blossom & Pale Musk,’ ‘Blue Lotus & Wild Grass,’ ‘Pomegranate, Laurel, & White Pepper,’ ‘Himalayan Goji Berry,’ and ‘Quince & Heliotrope Petals’), Perfume in Porcelain items can be purchased as scented candles or fragrance diffuser sets. The vessels are porcelain (half are black; half white) with various motifs—including an octopus, dandelion, peacock, skull with swords, Victorian key set, and moth—applied and fired on by hand, making each container one-of-a-kind.

The line represents a collaboration between Joya founder and creative director, Frederick Bouchardy, and ceramic design superstar, Sarah Cihat. Both based in Brooklyn, New York, the two started their respective businesses at approximately the same time (nearly 4 years ago) and became friends shortly thereafter. “I wanted the collection to smell mysterious, unusual, and a little dangerous,” says Bouchardy. “And I wanted to create something nice to hold that people would keep, not throw away, as is common with candles and such,” adds Cihat.

The containers, scents, and packaging are decidedly edgy—unlike anything else in the marketplace. “Sarah and I experimented with a limited edition candle last year that sold out at once, so we had an idea that this fully fleshed-out collection would be well-received,” notes Bouchardy. Indeed, the response had been extremely positive. “We plan to grow this line very slowly,” Bouchardy continues, “and I think people will be surprised as to what’s in store.” Perfume in Porcelain had its soft launch this past fall at select Barneys CO-OP locations. Next, it was distributed to Bergdorf Goodman and BBlessing in New York City, Louis Boston in Massachusetts, Show and STUDIO @ Fred Segal in Los Angeles, and Lori Karbal in Michigan. For 2008, the collection will premiere at Tomorrowland in Japan and select additional locations worldwide.

Joya is a leader in the home fragrance design industry. A busy fall 2007 saw Joya introduce the PM collection at Anthropologie locations nationwide, the Luscious series at boutiques worldwide, and collaborations with Rodarte, The Brooklyn Circus, and Urban Outfitters. For additional information, please call 718-852-6979 or visit joyacandle.com.