Just Got 2 Have It! introduced GIFFA as the latest plush brand in their 2024 portfolio.

GIFFA’s leadership team is headlined by brother and sister Danny Song and Lily Ebersole as well as Goffa International Corporation COO Keith Schneider. GIFFA’s initial collections feature “Fluffy Friends,” “Cuddly Critters,” and GIFFA “Classics” with additional lines in development.

“It is a profound opportunity to continue the growth of Goffa International with GIFFA,” Schneider said. “Aligning with a true partner like Just Got 2 Have It! is a natural next step in our 40-plus years of putting huggable toys into loving arms worldwide. On behalf of our owners Danny Song, Lily Ebersole, our executive team, and myself, I want to thank Just Got 2 Have It! for envisioning such a future.”

GIFFA line representation will be included in Just Got 2 Have It!’s Northeast, Mid-Atlantic, Southeast Gift, Mid-West (MINK) and West divisions starting in January 2024.

Just Got 2 Have It! principal Michelle Ruby Morgan commended the partnership: “At Just Got 2 Have It!, we actively look for growing brands who resonate with our values and vision for an even more fulfilling future. The leadership team and persona of GIFFA embody the qualities we know our retailers will love from coast to coast. From the exceptional craftsmanship to their customer service approach, we see a beautiful synergy having GIFFA in our 2024 lineup of plush brands.”

Just Got 2 Have It! was founded in 2000 and is woman-owned. Just Got 2 Have It! covers the U.S. in 37 states, coast to coast, with divisions in the Northeast, Mid-Atlantic, Southeast, Midwest, and West, and has more than 22,000 square feet of showroom space between its Las Vegas and Atlanta showrooms.