Sep 6, 2016
LA Mart Fall Market: educational seminar + lunch

Surviving and Thriving — Retail in the 21^st Century

Monday, September 26 – 11 a.m., room 305-307

Join the conversation with two top SoCal retailers and learn their secrets to success

Josephine Pfeiffer Meredith Miller

Owner, Fleur De Lys Owner, Michael’s Pharmacy

Costa Mesa, Calif. Pasadena, Calif.

Seminar topics for discussion:

Sales Reps: My vital resource, how they add value; when I don’t use them and why? What makes a GREAT rep great, how I partner with them.
Vendors: How my vendors help grow my business and what drives me crazy! How to get MORE for your money.
My store culture: What is it, how I created it, how I build relationships, what I do to educate and empower my staff.
How to compete in the age of the internet; How do we educate ourselves, our vendors and stay in front of our customers.
Events: What drives my traffic, customer’s interest and grows sales, best practices for great events.
Social media: what works, what doesn’t, how much time do I devote to this channel for branding, marketing and staying connected?

Retailers enter to win:

Four lucky store owners will receive 30 minutes of networking with speakers and each other. *Two-hour commitment for entry: 11 a.m. – 1 p.m.