Apr 15, 2007

La De Da opening new storeBy Jenny Kincaid BooneRoanoke.com

At a time when many small shops are closing their doors because of competition from mass retailers, a small women’s boutique in downtown Roanoke is expanding its enterprise.

La De Da, an eclectic women’s clothing and accessories boutique on Market Street, plans to open a shop in downtown Harrisonburg this month.

Owner Carole Hughes opened La De Da in Roanoke 13 years ago, but she has noticed Harrisonburg’s growth potential, particularly with many people moving there from Northern Virginia.

“I feel like Harrisonburg is extremely up and coming,” she said. “I felt like if I don’t do it now, I’m missing the boat.”

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