Feb 25, 2013

L.A. Mart’s Winter Market Welcomes Double Digit Traffic Increases as Well as a Surge of New Buyers

The L.A. Mart, the pre-eminent market center for gift and home furnishings products on the West Coast, today announces record results from its January market including double digit percentage increase in traffic which included nearly 3,000 new buyers. New and existing showrooms welcomed both loyal customers while introducing their lines to new larger buyers, too.

“Quality over quantity,” remarked S.P. Larner, one of the new showrooms at the L.A. Mart. “A highly prominent hotel chain saw our ad in the directory, wrote our line, and the next day sent in a prestigious cruise ship line who are now using our products for gifts for guests. Then, a government agency came in and placed an order far larger than we can imagine. We are excited to report that it seems that large orders are contagious!”

“We were very pleased with the success of the January L.A. [Mart] show as we posted our most positive increases in years!” exclaimed Gus Dallas on behalf of his namesake showroom. “We attribute the increases to the excellent partnership of both the Mart advertising and our showroom special events, including catered lunches, cocktail hour, visiting manufacturers and show-only specials.”

Franks Joens, senior vice president and general manager of the L.A. Mart, doesn’t believe the positive results are coincidental. It’s the culmination of hard work among the new management team and working closely with showrooms to create experiences and the offering of trend-forward lines buyers will love. “We are excited at the outcome of the January Market,” adds Joens. “With a solid increase in attendance and a respectable influx of new buyers, it is clear that both Los Angeles and the L.A. Mart are once again the destination for the hottest trends in lifestyle and lifestyle merchandise. “

On the heels of its successful January show, the L.A. Mart is looking forward to its Spring Market, March 10, 11 and 12. The new dates of the Spring Market run concurrently with L.A. Fashion Week and the L.A. Mart is partnering with the top fashion market centers in Los Angeles to offer buyers yet another great reason to visit its fashionable resources.

About the L.A. Mart®
The L.A. Mart® celebrates over 50 years of serving the gift, home and design community as Southern California’s most comprehensive collection of fine regional and national showrooms available to the trade professional. Encompassing 724,000 square feet of gift, accessory and furniture offerings, the L.A. Mart Gift & Home Center features thousands of premium product lines, from custom manufactured to nationally branded gift, home, and lifestyle merchandise. The L.A. Mart is the pre-eminent market center on the West Coast.