Leading Fashion Accessory Company, FRAAS, Launches Expanded Collection of Blankets/Throws for Spring 2014 Building Upon Its Debut Collection
Over the years, season after season, scarves and wraps from FRAAS have been accessorizing the outfits of celebrities, trendsetters and fashion leaders. Scarves provide an eye-catching pop to every look from jeans to dresses, and wraps and have become the new year-round outerwear. As the leading company in this category, it was a logical next step to introduce a home accessory collection that incorporates the same wonderful materials, techniques and stunning design know-how into a dazzling throw assortment.
The debut line will continue with its many year-round looks while the new collection builds on the superb materials and concepts with special patterns, refreshing colors and on-target themes. The focus is on three color ranges: pastel-midtones, brighter shades and neutrals. Feature fabrics include FRAAS’ exclusive Cashmink (acrylic that looks and feels as soft and luxurious as cashmere), supple acrylic knits and clean raschel stripes, as well as the always popular cotton…most of which is manufactured in the company’s original headquarters in Germany. Refreshing new patterns include sleek stripes, pretty honeycomb, space dye, floral and contemporary plaids. Retails will range $70-$150. Repeating patterns include zig-zag, hounds tooth, animal print, ombré color block and a unique Navajo look to name a few.
“Designing unique, striking products for many different tastes, budgets and climates has always been a priority for us at FRAAS,” adds Aimee Zucchetti, Brand and Sales Manager for the company. “We love developing products to help consumers update their personal wardrobes and are now thrilled to be able to help them update their home! A throw is the perfect accessory to renew a room and update furniture.” “The home accessory collection offers many unique and special options for the marketplace and we are excited about the very positive feedback. We are thrilled that all our existing FRAAS fans and a new marketplace can discover what we have to offer and now benefit from our products year-round at home,” says Ken Krieger, VP of Sales for the innovative international manufacturer.
From its bases in New York, Paris, London, Wüstenselbitz, Toronto and Shanghai, FRAAS’ parent company V. Fraas’ design teams—one of which is dedicated entirely to the FRAAS brand—travel to major shows and forecasting seminars throughout the globe to identify new trends and develop products that are perfectly attuned to fashion and customer demand. The fifth generation/130-plus year old company’s research team, meanwhile, works busily to develop and discover new yarns, fabrics and methods for manufacturing products that are of outstanding quality. Truly internationally oriented, the company boasts sales subsidiaries and satellite offices in New York, Toronto, London, Paris, Berlin, Denmark, Italy, India, Hong Kong, Shanghai and Tokyo.
