Leanin’ Tree appoints senior vice president of sales and marketing
Leanin’ Tree announced that Michael Strachan has joined the company’s leadership team as senior vice president of sales and marketing.
Strachan brings experience leading sales and marketing initiatives across multiple industries, with strengths in product launches, sales operations and supply chain performance. In his new role, he will be responsible for driving Leanin’ Tree’s strategic growth and strengthening its market presence.
“Leanin’ Tree has a great legacy and is well positioned for growth and innovation,” Strachan said. “I am excited to join the company in this important chapter and contribute to its continued success.”
“Michael is a proven sales and marketing leader whose experience and strategic mindset make him an excellent addition to our executive team,” said Karl Kunz, Chief Executive Officer of Leanin’ Tree. “We’re thrilled to welcome him and are confident his leadership will help propel the company forward.”
Now in its 77th year, Leanin’ Tree has deep roots in the greeting card industry. Founded in 1949 by Ed Trumble, the company produces and fulfills more than 2,000 unique card designs for everyday occasions and major holidays, all from their Colorado facility. In 2022, Leanin’ Tree transitioned from a family-owned business to an employee-owned company, reinforcing its commitment to creativity, quality, and long-term sustainability.
