Live From New York It’s Elf Fashion Week
Daytime clothing at the North Pole may be standard red and green, but according to Elf Magic™, the folks who know everything about the secret life of Elves, Santa’s favorite Elves own a nifty travel wardrobe of Elfits to dress up their “Sleigh Trip” visits! Coinciding with the American International Toy Fair is Elf Fashion Week, taking place at Booth 1056 with special guest star Ho Ho Husky™. Look for the 2013 collection to include new fashion and accessories for such Elfcapades as gymnastics, surfing and ballroom dancing!
For those not up-to-date with the timeless Elf Magic tradition of Elf home visits, Elves typically arrive around Thanksgiving and return to the North Pole with Santa on Christmas Eve. The excitement of having an Elf visit during the holiday season is fun for all who believe in the magic of Christmas.
Assuming Santa can spare them for a few days from Elf duties, Elves are often allowed to visit their special families for short visits around important events like birthdays or vacations. For all those travel occasions Elf Magic Elves have designed an entire collection of clothing and accessories known as Forever Elf Fashions allowing the Elves to “Dress to Impress”.
The latest looks from Elf Fashion Week should hit online and arrive in stores in June. The biggest news in 2013 is a four-legged friend who’s not a reindeer at all! New for 2013, Elf Magic will introduce their newest adorable friend, Ho Ho Husky as well as many new Elfits. Look for these delightful accessories this summer:
Ho Ho Husky • $ 24.00
This furry friend is the newest addition to the Elf Magic family of pets. The 5″ husky joins his top selling pal the, Magical Reindeer, for some antics in the snow. With endless Elfcapades, the Magic Elves can take him for a walk or have a race on the snow in the Polar Coaster sled. The husky, with its fluffy tail, sports an interchangeable leash that can be attached or taken off. Ho Ho Husky can rest on his very own red plaid pillow or share it with an Elf to sit on in the sled.
Surfs Up • $ 20.00
Dude, what could be better than hangin’ 10 in Hawaii wearing this 7 piece oh-so-cool Elfit? The set includes tropical swim trunks, sporty flip-flops, visor, towel, and contrasting short sleeve swim tee. Now your 10″ Elf is ready to spring into action as a lifeguard, surf the waves or even make snow angels … in the sand.
Jingle Belle Princess • $ 20.00
The holidays are also dress-up time and every Elf should be prepared to be the “Belle of the Ball”. This elegant and dazzling ensemble is actually 6 pieces. Youngsters can transform their 10″ Elves into a beautiful princess featuring a shimmery blue gown with reversible fur and satin shawl. The silver sparkle shoes, purse and belt (that doubles as a headband) top off the Elfit for a magical night on the red candy cane carpet or part of an elegant Elfcapade.
Tutu Cute • $ 20.00
Too, too cute for words, this attire is actually 3 Elfits in one! Does your Elf want to play on the ice, flip on the gym mats or pirouette today? Tutu Cute includes a leotard, skates, ballet slippers, leg warmers, shimmery tutu and a belt that doubles as a headband for ice-skating, gymnastics or ballet All Elfits are interchangeable for a fresh adventure after breakfast, lunch and dinner!
Sea Breeze • $ 20.00
After the low temps of the North Pole, it will be wonderful to head to the beach to soak up some sun and feel the warm Sea Breeze wearing this adorable 7-piece Elfit. Note the white and yellow summery colors with tiny pink centered flower accents completing the look from visor to flip flop. Complete with a matching cover up and beach towel she will surely turn heads as she collects shells in the matching beach bag
Families who celebrate Hanukkah — arriving unusually early in 2013 with the first candle lighting on Wednesday night, November 27 — can start their own in-home tradition with Elf Magic’s blue and white Hanukkah Helpers ($29.95) who also stand 10″ tall.
All Elf Magic products can be found in specialty stores and on their website, www.Elf-Magic.com. Grownups and children can sign up for the St. Nicks Newsletter, free online, and be the first to be notified about all new accessories and Elfits and happenings from the North Pole and Santa himself.
ABOUT ELF MAGIC™
Elf Magic is the booming tradition where Santa’s Magic Elves visit children’s homes from Thanksgiving to the days leading up to Christmas. The visiting Elf comes to life at night to embark on all kinds of adventures – the remnants of which surprise children when they awake the next morning. Elf Magic Elves are also very sweet and enjoy being held and loved throughout the day. While some of the Elves have mischievous streaks from time to time, Santa knows which Elf will be the best fit for each family. So whether a family wants excitement or simple companionship from their Elf, Santa will make sure the right Elf arrives at their home. For more information, visit www.Elf-Magic.com or call 1-877-Elf-Magic (1-877-353-6244).

