Mar 24, 2012

Local Business Will Love Attacks by Cash MobsBy Meredith Bennett-SmithAlaskaDispatch.com

In cities across the nation, people are gathering. Organizing via social networking sites, they are meeting up at prearranged places, at prearranged times. Armed with $10 and $20 bills, these mobs have one goal: boosting the local economy through support of locally owned, independently operated business.

Inspired in part by the flash mob phenomenon of large-scale, public choreographed song and dance number fame, this new trend, known as “cash mobbing,” just may be heading to a local business near you.

“We’re trying to reorient consumer behavior,” said Andrew Samtoy, a Cleveland lawyer who was one of the first cash mob organizers, and a major advocate for the national movement. His Cash Mobs blog has proclaimed Saturday, March 24, as International Cash Mob Day.

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