Local retailers generate revenue with gift card programs
Joe Stackhouse made a gutsy move three months ago when he opened Brown Bag Deli & Bagel in downtown Suwanee.
While small businesses struggle to stay afloat, Stackhouse has been fortunate.
“We’ve exceeded what I anticipated,” he said.
It’s the type of success story Catherine Dixon likes to hear. Dixon is with the Suwanee Downtown Development Authority, responsible for boosting the image — and driving revenue — for area merchants. The organization just launched a new feature that should help businesses like Stackhouse’s thrive.
It’s a gift certificate that can be used at 15 restaurants and businesses, and at the Farmer’s Market. There’s an ice cream shop and a hair salon. A photography studio and a day spa. Mostly, though, there’s added incentive to keep dollars local. Consider this a hyper-local economic stimulus plan where the money starts and ends on Main Street.
“Our goal is help bring business to the local merchants,” Dixon said. “We want downtown to be vibrant.”
And prosperous.
Retailers have more options than ever to incite business through group buying networks. However, those outlets take a big bite out of proceeds. And while individual gift certificates do well, particularly during the holidays, having a collaborative effort with like-minded shop owners is a bonus for consumers looking for versatility and a deal.
