Longtime South of Broad Boutique Changes Hands, Carries On
Charleston, SC – Steeped in old southern traditions and a distinct waft of gardenias, The Boutique is everything one would expect from a nearly 60-year-old shop on Broad Street.
The upscale ladies boutique that has served the well-heeled women of South of Broad for generations is festooned with delicate home decor such as fine china and custom-made nursery accessories, and it’s been that way for decades.
But for all its unchanging nature, the store has seen a number of different owners through the years, who have all preserved The Boutique like a sacred Charleston tradition.