Los Angeles, CA – L’ovedbaby, a mom-created company whose line has grown in 3 short years from one product – a stylish and practical 4-in-1 Nursing Shawl – to a full collection of baby clothing as well as other creative products, is donating $2500 to the Susan G. Komen Foundation for Breast Cancer Research.

The company’s owner/designer, whose mother has been battling breast cancer for 8 years, indirectly started the company as a result of this devastating disease. Upon her mother’s diagnosis, a then-pregnant Oved researched the disease extensively and found that breastfeeding greatly reduced the risk of a woman’s chances for developing breast cancer. Finding it difficult to discreetly nurse her first baby in public, she created a Nursing Shawl that was able to carry her through the next few years, as she nursed each of her 3 babies for their first year of life.

“I knew that one day, L’ovedbaby would be able to make a contribution to fund research for the eradication of this horrible disease,” says Oved. “So, in honor of Mother’s Day and my own mom, we decided to donate 100% of our profits from the May 2007 sales of our ‘Think Pink’ and ‘True Blue’ 4-in-1 Nursing Shawls to the Susan G. Komen Foundation. We’re pleased to have raised $2500 and hope to make this promotion an annual one. And, while I know that we will increase this amount exponentially in the years to come, my ultimate goal is that soon we will no longer need these types of promotions…because a cure will be discovered.”

For more information, please visit: lovedbaby.com or call (818) 992-9911.