Jan 21, 2009

Fashions and Accessories for Women Are Focus at Princeton’s Ma Chérie BoutiqueBy Jean StrattonTownTopics.com

Shopping has become more fun with the addition of Ma Chérie Boutique, the women’s clothing and accessories shop which opened last October at 20 Nassau Street.

Owned by Gayle DeAndrea and her sister Cheryl Goldsmith, who have a similar shop in Pennington, the store highlights eclectic lines catering to a sophisticated clientele. The classic and elegant specialty boutique offers career and casual styles, and customers have been delighted with the selection of fashions, which feature the height of the season’s style and newest trends.

“I was attracted by the window and saw a dress I had to have!” says a first-time customer from Princeton. Not only did she purchase the dress, but also gifts of jewelry for friends.

“I enjoy meeting the people and getting to know the ladies of Princeton,” says Ms. DeAndrea, with a smile. “We have lots of regulars already, and they really seem to like what we have. We have a nice selection of moderately-priced clothes, both from American and foreign designers. A very popular line for us is Ronan Chen. Our sizes are zero to 16, and we are having more choices for the full-figured woman.”

“We offer sophisticated and updated classic styles, and we also have resort wear, including sweaters, dresses, pants, and tops. We have Tommy Bahama dresses and a great selection of Willow resort sweaters in wonderful bright colors. Washable cotton cardigans, they feature big buttons in all different styles.”

Ma Chérie’s fashions are versatile, she adds. They appeal to women of varying ages and styles. “Our clothes can be dressed up or down. There are lots of ways to change a look.”

She points out a great-looking tailored over-sized white cotton tunic shirt, accented with a beige tie at the waist, which can combine nicely with jeans or for a more elegant style, with black pants.

“Princeton is certainly a scarf town,” continues Ms. DeAndrea. “Women like them for all occasions, and I have to keep reordering all the time. All styles and fabrics are popular, and we have a real variety in cotton, wool, burn-out velvet, and a lot with bamboo.”

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