May 29, 2014

Mad Style Open First Flagship Retail Lab

Mad Style opens flagship retail boutique in the heart of Wicker Park/Bucktown in Chicago.

Wicker Park, home to the new 2500 square foot store, was recently selected as one of the trendiest areas in the nation, packed with hip boutiques, restaurants and bars.

Through ten years of expanding fashion categories the company is now able to open their own retail store, featuring nothing but the Mad Style brand – explains Douglas Stein CEO of Mad Style.

“We consider this more of a retail “lab” rather than a retail store. We will have the opportunity to test product and concept introductions before adding them to our wholesale collections. We can develop fixturing and visual merchandising programs. Most importantly, it will allow us to work with our ‘key accounts’ in a live showroom setting and experience our product for the first time through our retailers’ eyes.”

“It is amazing to see an entire store filled topped to bottom with Mad Style brand. Ten years ago, this month in fact, Mad Style was born in our basement with 35 handbags, 2 hopes and 1 prayer. Today Mad Style features over 1900 skus across 10 fashion categories, including the hot new Mad Man collection,” explains Stein.

While Stein says he has no plans to switch from wholesale to retail, he won’t rule out other opportunities to create awareness for the Mad Style brand at the consumer level. “We are a wholesale model by design and that is the core of our business. However, we are also a brand that has consumer appeal and we believe that building brand awareness at the consumer level will only help our over 6000 active retail customers that sell our product in their locations. I’m a believer in strategic positioning, so I would love to see a couple more carefully placed Mad Style retail labs in New York, South Beach, Las Vegas and Toronto.”

For more information

Mad Style Corporate Office – 872-829-2723

www.mad-style.com

sales@mad-style.com

angelina@mad-style.com