Sep 2, 2010
Make Your Garden Center Gift CentralBy Jennifer

Gifting is a tough category; it’s one that really isn’t right for every garden center.

There are many out there that deal strictly in live goods and don’t get into the chichi-froufrou products that can come along with gifting sections. And that’s OK. Believe me. If I see one more poorly done gifting section, I’m going to scream. Do what you know best. If you don’t have a talented gift buyer and merchandiser, then it’s likely not for you.

But that doesn’t mean you can’t take advantage of a gift-giving customer. I think garden centers have underestimated the power of blooming potted flowers (and even some other annuals and perennials) as gifts.

I saw a great display at a local grocery store that got me thinking about this untapped potential and the importance of proximity in making these gifts work.
The display I saw was right next to the floral shop and featured a cooler of wine alongside flower bouquets. Guess what was merchandised with it, too? Chocolates and vases.

Let’s tally it up, shall we? Let’s say $9.99 for a bottle of wine (this wasn’t the top-of-the-line stuff), a bouquet for $12.99, some chocolates for $8.99 and possibly a vase for the flowers at $7.99. Total cost: $39.96. And that’s most likely $39.96 of spur-of-the-moment, impulse sales that will (hopefully) equate into a romantic gesture and some brownie points for a husband.

There’s no reason this has to be exclusive to supermarkets or gift stores. It can be replicated with a little creativity in your garden center.

Read complete article.


Social Connections

🌻 Specialty Retailers and Independent Garden Centers, unite! 🌻 Get ready for The Garden Center Show on August 6-7, 2024. Connect with fellow professionals, learn from industry leaders in an updated education program, and discover the newest trends and products. Don't miss out on the chance to revitalize your business with local garden center tours! Registration is FREE. Reserve your spot today. 🔗 Register here:🌿 Learn more: #gardencentershow #networking #RetailStrategies #specialtyretailers #gardencenter #giftshops #retailmanufacturers ... See MoreSee Less
View on Facebook
Gift Shop Plus Winter 2024
Get one year of Gift Shop Plus in both print and digital editions for just $16.

Interested in reading the print edition of Gift Shop Plus?

Subscribe Today »

website development by deyo designs