Feb 6, 2013

Massive Invasion of Germs, Viruses Hit Javits Center

An epidemic of germs and viruses – computer and otherwise – will hit ToyFair at Booth 4962 when GIANTmicrobes® (www.giantmicrobes.com), the innovative maker of toys and merchandise focusing on our microscopic world, invades the 2013 International Toy Fair, February 10 – 13, 2013 in New York. Among the toy cells, germs and critters introduced by GIANTmicrobes® at the International Toy Fair is its first-ever collection of technological “bugs” – toys and merchandise modeled on computer ills like Malware, Trojan, Worm and Virus.

The new products include:

-The newest in plush toys: The company’s first inside-out “curable” Cancer Cell, Heart Cell with a heartbeat sound inside, Liver Cell, Meningitis, Minnow, Muscle Cell, Norovirus, Plasma, Rotavirus, and White Lab Mouse, retails between $9.95 and $14.95.

-The next in the wildly popular GIANTmicrobes Primordial Putty Collection. Each petri dish contains one collectible GIANTmicrobes® figure packaged in orange putty, and comes with a label with an image and information about the microbe it represents. The New Variety Pack collection ranges from a collectible Common Cold, Amoeba, or Chicken Pox to Mad Cow. The Variety Pack joins the sell-out Calamities selection of Flesh Eating Disease, Black Death, Ebola, and Anthrax; retails for $7.95 per “Petri dish.”

From The Drew Oliver Company:
Humerus and Ulnar
-Humerus the Funny Bone – Activated by clapping, Humerus the Funny Bone tells dozens of hysterical jokes! Created by The Drew Oliver Company, makers of the hugely popular GIANTmicrobes brand, retails for $19.95.

Computer Virus Dolls:
-Malware, Trojan, Worm, and Virus, using the 1’s and 0’s of binary code in a whimsical depiction of technology’s biggest ills; retails for $9.95 each. Each features a “pop up window” hangtag – just like the pop-up warning a real computer virus elicits – with information about the “virus.”

Computer Virus Digits Key Chains
-Malware, Trojan, Worm, and Virus key chains, retails for $7.95 each. Retail packages come on a spinner rack with header card. 48 pc. total (12 of each); available to ship in May.

To learn more about The Drew Oliver Company, GIANTmicrobes® or any of their more than 100 germs, cells, critters and other merchandise, visit www.giantmicrobes.com.

About GIANTmicrobes® Inc.
Founded in 2002 by Drew Oliver, a former editor of the Harvard Lampoon, GIANTmicrobes® Inc. (www.giantmicrobes.com) is a fast-growing global brand which distributes its products in drug stores, bookstores, museums, science centers, hospital gift shops, educational catalogs, and gift shops worldwide, as well as the company’s website, www.giantmicrobes.com. The company creates innovative, collectible toys and other fun products that explore the huge impact that tiny creatures have on our world.

To schedule booth visits/interviews:
Contact: Virginia RandallRandall/Virginia@virginiarandall.com or call 212-570-6754