Media Service Zawada is New Bella Sara
Seattle, WA – Hidden City Entertainment, the rights holder of Bella Sara, announces that Media Service Zawada signed a licensing agreement to publish books and a fan magazine as well as distribute the ongoing Bella Sara Adventures DVD series in Poland.
George Stetar, Senior Vice President of Licensing and International Business for Hidden City Entertainment, Inc. stated, “We feel that Poland has a huge potential for the Bella Sara brand and partnering with MSZ as our licensee for Bella Sara Books and the Fan Magazine is certainly the right fit. In fact, due to their vast experience with our core target audience of girls ages 5 – 12, we also signed with MSZ as our Marketing Partner and official distributor of Bella Sara Trading Cards in Poland, with plans to launch this coming fall.”
Available online and at over 65,000 points of sale, Bella Sara products are sold in 27 countries to mass-merchandisers, independent specialty toy and game/hobby boutiques and kiosks. Major U.S. retailers include Wal-Mart, Target, Toys “R” Us, Amazon.com, and specialty stores. Internationally, Bella Sara is sold through Hidden City Entertainment’s international distribution partners into various sales channels.
For more information, visit www.hiddencityentertainment.com, or e-mail the company at publicrelations@hiddencityentertainment.com.
About Bella Sara
Bella Sara is a magical world of horses where girls engage their imaginations. Originally launched as a trading card property in Denmark by Gitte Odder Braendgaard, Bella Sara inspires and empowers girls with positive messages and enchantment. After its introduction to North America in 2007 by Hidden City Entertainment, Inc., Bella Sara quickly expanded into an international entertainment property. Products include secret codes that unlock a virtual world. By entering these codes at BellaSara.com, girls can play games, complete adventures, adopt horses, and personalize their own avatar.
About Hidden City Entertainment, Inc.
Hidden City Entertainment, Inc., a venture-backed game publisher, headquartered in Seattle, Washington, develops and markets interactive games to players and collectors of all ages. The company is best known as the rights holder of the Bella Sara™ brand, a mainstream entertainment property for girls ages 5 to 12. The inspirational, horse-themed brand was originally launched in North America in March of 2007 and was taken globally shortly after. For more information, visit www.hiddencityentertainment.com.
